The Problem – Form and Cart Abandonment

Shopping carts, order forms and lead capture forms have a common, growing problem – abandonment. Visitors start their purchases and lead submissions and end up being called away, confused, turned-off, logged off or otherwise distracted from completing the process.

This leaves marketers like you with over half of your orders and leads incomplete.

The Solution – Take a Second Bite® at the Apple

Using automated email messages and trained product consultants, Second Bite reaches out to these distracted visitors and invites them to return and finish the process. On average, our users report a 3 – 6% increase in sales simply by allowing us to follow-up with visitors who abandon their carts and lead forms.

How it Works

Second Bite combines state of the art technology with expert consultative services to offer you a full-circle solution to help you recover abandoned leads and orders.

• Seamlessly Integrated Technology – Second Bite can be integrated directly into your shopping cart or lead form. In real-time, it will capture data as it is entered by visitors. When visitors abandon the process, Second Bite kicks into action with your follow-up campaign.
• Batch Uploads – If you are already capturing and storing your incomplete order/lead information, you can batch upload the files to us manually or automatically through an FTP gateway.
• Expertly Coordinated Follow-up Campaigns – Our marketing consultants will work with you and your marketing department to create a relevant, motivating follow-up campaign. The campaign planning will include items like email messages, phone scripts, product training and schedules.
• Automated Email System – The Second Bite email system will automatically follow-up with visitors who abandon your cart or lead form. Each message will include a friendly greeting, an invitation to return to the site to complete the process – and a direct link back to the cart or form so that the user can easily finish their order.
• Trained Product Consultants – If we’re able to include phone follow-up in your campaign, we’ll train our product consultants on your offering. They’ll learn how to answer questions and assist customers in completing their purchase.
• Tracking and Reporting – We’ll track all of our activities and report back to you with helpful stats including number of abandoned orders or forms, number of recovered orders and leads and revenue recovered.
• Optimization Analysis – Since we’re tracking activity at your site, and talking directly to your customers, we’ll be able to offer advice on optimizing the effectiveness of your cart and forms.

Performance-Based Fees

Second Bite is available on a pay-for-performance basis. This means that you pay only when we’re able to recover your abandoned carts and leads.

• Unique Super Affiliate – Second Bite is a premier Super Affiliate in all of the major affiliate networks including KowaBunga/Kolimbo, Commission Junction and LinkShare. If you have a program through any of these (or any other) providers, we will simply join your affiliate program and work together on the same terms as your other affiliates.
• Custom Relationship – If you don’t have an affiliate program, we can work together to create a relationship that fits us both.